This Is Marketing
Let's ensure marketers and marketing are recognised and valued
The challenge
Let's work together to address this - to ensure marketing is recognised and valued for the professional discipline it is, and organisations invest in marketing and marketers to deliver value for customers and unlock growth for their organisations and the economy.
This new found clarity will inspire and attract new talent to our industry to enjoy one of the most varied and fulfilling careers you will ever find.
The campaign
- Investment - To encourage businesses to invest in marketing, creating more and better marketing jobs
- Talent - To attract new talent to our industry
- Prosperity - To deliver growth and prosperity to the economy
The campaign is led by a bunch of marketers in North East England that feel totally passionate about marketing. But this is bigger than all of us... we need your help too. Our plan is to:
1. Explain marketing today - We'll all work together to co-create and deliver a 'marketing on-a-page' infographic that explains marketing today and the value it delivers
2. Consistently spread the message - We'll work hard to make sure that marketers feel empowered and that businesses have a better understanding of the value of marketing
We have support from industry and the profession, guidance from marketing greats, expertise from the creative sector, research from great academic brains - all of this alongside some partners and supporters with the passion, influence and connections to ensure success.
KEY SUPPORTERS
Keep updated on the campaign
Enter your email address below to receive updates on the 'This Is Marketing' campaign
CONTACT US
Please contact us using the above details. Alternatively simply complete the contact form below.
ABOUT US
This Is Marketing
This Is Marketing is an unincorporated association that has been set up to deliver the 'This is Marketing' campaign to champion marketing for social good.
Charlie Nettle
Founder, This is Marketing
Charlie is the founder and architect of This Is Marketing. Charlie's 11 years working as a strategic marketer for the Chambers of Commerce and six years as Chair of the Chartered Institute of Marketing's (CIM) North East England region have highlighted to him how misunderstood and undervalued marketing is and how important it is that this is addressed.
Blog
Great to hear from new talent in our industry as Kirbie Bestford, Account Executive at Resolution takes our first guest blog spot to tell us about the power of words.
Read More
Marketing budgets are often among the first to be cut in times of crisis, but marketing has a critical role to play in the recovery from the twin shocks of Covid and Brexit.
Read More
This blog post considers whether we're actually in the jobs we should be, how effective careers advice is and how marketing could be more visible, better understood, utilised and valued.
Read More