Let's ensure marketers and marketing are recognised and valued
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This Is Marketing is an unincorporated association that has been set up to deliver the 'This is Marketing' campaign to champion marketing for social good.
Founder, This is Marketing
Charlie is the founder and architect of This Is Marketing. Charlie's 11 years working as a strategic marketer for the Chambers of Commerce and six years as Chair of the Chartered Institute of Marketing's (CIM) North East England region have highlighted to him how misunderstood and undervalued marketing is and how important it is that this is addressed.
Marketing budgets are often among the first to be cut in times of crisis, but marketing has a critical role to play in the recovery from the twin shocks of Covid and Brexit.Read More
This blog post considers whether we're actually in the jobs we should be, how effective careers advice is and how marketing could be more visible, better understood, utilised and valued.Read More