Without marketing, most businesses would die. However, the irony of marketing is that it has struggled to market itself. Recent research from the Chartered Institute of Marketing found that a third of marketers struggled to explain their role to others. While this is the case, marketing continues to be misunderstood and undervalued.
Let's work together to address this - to ensure marketing is recognised and valued for the professional discipline it is, and organisations invest in marketing and marketers to deliver value for customers and unlock growth for their organisations and the economy.
This new found clarity will inspire and attract new talent to our industry to enjoy one of the most varied and fulfilling careers you will ever find.